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Fleet
Advertising Advantages
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When you compare our Cost Per Thousand (CPM) with other media, fleet advertising
proves to be the best value for your money. Let's look at some of the numbers:
| Medium |
CPM |
|
| Newspaper (1/2 page BW) |
16.25 |
| Magazine (1/4 page) |
$4.95 |
| Billboard (city/ national) |
$3.00 |
| Fleet Advertising |
$0.90 |
Facts and Statistics About Fleet Advertising
- 91% of the people surveyed by the American Trucking Association (ATA)
reported that they DO NOTICE words and pictures on fleet vehicles.
- 75% reported that they developed a FAVORABLE IMPRESSION of the company
when graphics were used (utilised).
- 29% said they would BASE A BUYING DECISION on these impressions
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© 2007 MobileGraphics, Inc. All Rights Reserved
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